Driven-driven Approach v’s Data-centric Approach

May 29, 2024 | Technology

In the realm of business operations, the distinctions between a data-driven and a data-centric approach play pivotal roles in shaping strategies and decision-making processes. While these terms are often used interchangeably, they embody perspectives that can significantly impact organisational outcomes.

Firstly, a data-driven approach emphasises using data to inform decisions and guide actions. It, in its simplest terms, entails leveraging historical and real-time data to drive immediate responses and adjustments. This method relies heavily on analytics and metrics to gauge performance, optimise processes, and identify constraints, issues, trends, and risks. In a data-driven organisation, data is used to validate hypotheses, measure success, and fine-tune strategies in real time. The primary focus is on reacting swiftly to data insights to improve operational efficiency and achieve short-term goals.

On the other hand, a data-centric approach extends beyond just using data for decision-making. It involves embedding data into the fabric of the organisation’s culture and processes. In a data-centric model, data is viewed as a strategic asset, integral to every aspect of the business. This approach emphasises building a robust data infrastructure, ensuring data quality, and fostering a data-literate workforce. Rather than just reacting to data, a data-centric organisation prioritises proactive data management, governance, and integration across operational departments. It also seeks to cultivate a mindset where data informs not only day-to-day decisions but also medium and long-term strategies and innovation.

With data-centric models, data is the main asset and remains persistent, while applications are typically deployed based on opinion, updated, replaced, or retired. In this model, applications are transitory, but the data remains in place. Data centricity should precede the implementation of applications and stay in place for its entire lifecycle. As organisations move through a data maturity model, being data-centric is the last stage.

To simply illustrate the difference: a data-driven company might use real-time sales data to adjust pricing strategies on the fly, while a data-centric company would invest in building a comprehensive customer data platform that integrates sales, marketing, and customer service data to gain a holistic understanding of customer behaviour over time.

A data-driven approach tends to focus on immediate decision-making based on current data, whereas a data-centric approach is more holistic and forward-looking, aiming to build a data-driven culture that permeates every aspect of the organisation. Both approaches are valuable, but a data-centric mindset enables businesses to harness the full potential of their data as a transformative energy, driving innovation and sustainable growth.

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